Sample advertising slots.

Why advertise with chinaSMACK?

chinaSMACK is one of the largest, most popular, and fastest growing independent blogs about modern Chinese and Korean society, news, and phenomena.

The original chinaSMACK section is known for emphasizing translations of original Chinese-language internet content, translations of Chinese netizen comments and reactions, and minimal editorial commentary.

Advertising @ chinaSMACK features noteworthy Chinese advertisements and advertising campaigns in China along with news, commentary, and interviews with China advertising agencies and members of the China advertising industry.

Diaspora @ chinaSMACK features views, opinions, and perspectives by overseas Chinese individuals including foreign-born Chinese, Chinese immigrants, and mixed-race Chinese as well news and commentary on overseas Chinese subjects and events.

koreaBANG, indoBOOM, russiaSLAM, and japanCRUSH are chinaSMACK’s sister sites dedicated the internet culture and netizens of their respective countries.

Pageviews from 2010 July 1 to 2011 June 30, compared the year before.

Traffic:

  • 1.4m+ monthly visits.
  • 3.5m+ monthly pageviews.
  • 20k+ subscribers/followers.

Data current as of 2012 April. Source: Google Analytics.

Audience:

chinaSMACK’s core audience is predominantly well-traveled young adult (18-34) and middle-aged (35-49) individuals with medium-to-high discretionary income interested in:

  • Modern Chinese/Korean society, lifestyle, and trends.
  • Travel and tourism opportunities to and within China/Korea.
  • Study abroad and educational programs in China/Korea.
  • Work opportunities in or relating to China/Korea.
  • Language learning programs, both Chinese, Korean, and English.
  • Cross-cultural exchanges and opportunities.
  • Internet circumvention tools, i.e. VPNs & proxies.

chinaSMACK is influential, regularly read by international journalists, members of the media, academics, and business professionals and is often featured or referenced by mainstream media outlets including CNN, The New York Times, and the BBC.

Advertising Opportunities:

chinaSMACK offers a variety of advertising options to fit most marketing budgets and goals. Advertisers can choose between showing their ads a set number of times with CPM rates or for a set amount of time at discounted monthly rates.

Ad Slot Location CPM
728×90 Leaderboard ATF header, home page, article pages $1.25
300×250 Medium Rectangle (Archives) BTF sidebar, home page, category/tag/author archive pages $0.75
300×250 Medium Rectangle (Sidebar A) ATF sidebar, home page, article pages, about pages $1.25
300×250 Medium Rectangle (Sidebar B/C) BTF sidebar, article pages, about pages $0.50
125×125 Square Button BTF body, article pages monthly only

CPM = Cost Per 1000 Impressions. CPM rates are available for advertisers with a minimum 100k impressions required for booking. Impressions may be delivered as fast as possible or spread out over a month. Geo-targeting by region, country, even city is available at adjusted pricing if desired.

Discounted monthly rates are available for 25%, 50%, 75%, or 100% of all impressions delivered over a month (full 30 day calendar period) for certain ad slots. Please inquire.

All rates quoted in USD. Discounts are available for multiple, bulk, or long-term advertising. We also offer preferential rates for non-profit organizations and non-profit educational institutions (please inquire for eligibility). For inquiries on advertising only on specific sections of chinaSMACK (Advertising @ chinaSMACK, Diaspora @ chinaSMACK, or koreaBANG), please use the form below to contact us directly.

Acceptable file formats include JPG, GIF, PNG, or Flash (max 50k file size).

Sponsorship Opportunities:

To discuss sponsored contests, sponsored content, site sponsorships, and other special custom promotions, please contact us directly with the form below.

Contact Us:

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