Japanese Invaders? Shameless Promotion?

  • 31 comments

Chinese actors pretend to be WW2 Japanese soldiers in Henan.

From NetEase:

Look at this group of people, putting aside national dignity in order to gain attention from people. November 4th after 11am, near the public security bureau on Construction Road at Weihui city in Henan, a donkey meat store hired 4 men, dressed up as “devils” [Japanese soldiers who invaded China in World War 2], riding donkeys, wearing the devil’s uniform and devil’s cap; guns slung over their backs, on top stuck out a Japanese flag. On the main streets, they parading around in a triumphant show of power and pride.

They pulled along 10 or so donkeys, therefore the group was 20-30 meters long. At the front of the procession, there a truck that even had a small band on top, playing instruments and beating drums in a lively manner. On the truck hung a banner that reads “In heaven there is dragon meat, on earth there is donkey meat.” It turned out this was a bunch of donkey meat sellers.

What does selling donkey meat have to do with dressing up as devils? A person with the surname Su was found to be the donkey meat store owner. With regards to this method of publicity, Owner Su said, nowadays donkey meat business is very competitive, the key to the survival of a store depends on finding new means of gaining publicity, let more people know your own store brand. Oh great, now everyone in the nation will know about his donkey meat store. As to the origin of this big force of men and their getup, Owner Su said, two days ago he imported a pack of donkeys from Gansu province and it just happened that one of his friend’s theatrical troupe had a couple of sets of Japanese uniforms, thus giving him this idea.

Actors in Henan, China dress up like Japanese soldiers from WWII for donkey meat publicity stunt.

'Japanese soldiers' ride donkeys through Henan advertising a donkey meat store.

A store that sells donkey meat organizes a publicity stunt in China.

This publicity stunt involved Chinese actors pretending to be World War 2 Japanese soldiers riding donkeys through the public streets of China.

The owner of a donkey meat store tries to increase business using a controversial advertising method.

The shocking advertising stunt used fake Japanese soldiers to get attention from Chinese in Henan.

This is the Public Security Bureau building.
This is the Public Security Bureau building.

Two fake Japanese soldiers ride on top of two donkeys through the city streets.

A small truck with a band playing music leads a pack of donkeys with Japanese soldiers on public road.

The donkeys and Japanese soldiers were part of a promotion activity by a donkey meat seller.

Comments from NetEase:

I’m pissed!
Shameless to this degree,
No wonder foreigners laugh at us!angry

Makes Chinese people lose face.

Fuck“, shoot these bastards. [狗日的 can mean someone who was fucked by a dog or born from a mother fucked by a dog, but maybe "bastard" is a good simple translation." - Fauna]

Human flesh search him, let’s see who the owner is?

Come on, this is only a method of promotion/advertising. Looking at you guys saying such terrible things, don’t your women also take their clothes off for the sake of advertising?

Make them drink a bag of Sanlu milk powder every day.

Such sickening appearances, I on the contrary feel this is meant to satirize/ridicule the Japanese.

Donkey meat store owner’s mother must have been fucked by a donkey, or fucked by the devils. Oh…must have been fucked by a donkey, this donkey fuck!!! [also actually "person fucked by donkey" or "child of mother fucked by donkey."]

Henan people, stop losing face for your ancestors…

Where did all the people at the public security bureau go? Right on their doorstep and still they did not see?
I’m furious…

Why didn’t the people on the street put an end to these devils?! angry

Why is it Henan people again? Henan people are born bad.

Henan people: not only are there a lot of swindlers, there are even more shameless scums of the nation!!! Henan people are equivalent to hanjian [Chinese traitors]!!!

Hurry and send the PLA [People's Liberation Army] to capture these Japanese soldiers.

Motherfuckers, they really will do anything for money.

The more economically undeveloped an area is, the more low quality people like these exist, who will do anything for money. We must rapidly expand our economy and standard of living. With more people receiving higher education, people like this will become less and less.

This happening in Henan is not weird. Other than swindlers, there are shameless people!

Yoshi! Yoshi [Japanese for good: よし]

Chinese people, when will we grow up?

The fake Japanese soldiers wore World War II uniforms, carried rifles, and had Japanese flags.

Comments from Tianya, "November 4th Japanese troops shockingly appear in Mainland town":

These actors are really brave,
not afraid of being beaten on the street.

This is meant to vilify Japanese devils. This was exactly how revolting Japanese soldier were. This owner is very smart!

I'm pissed as hell...that store owner must be a Japanese right-wing extremist.

They are doing donkey meat advertising, no need to be this sensitive. These days making money is not easy, much less they were only playing negative roles. They definitely knew going onto the streets to perform would result in being beaten, so they were only trying to make a living.

FUCK FUCK FUCK FUCK [日 = "Japan" and "fuck.]

The devils are coming!!! Hurry and get the guns…

The forest is big, all sorts of birds are present [meaning there are all kinds of people in this world.]

The parade of donkeys and Japanese soldiers also carried banners and posters advertising the donkey meat store.

See more posts about domestic and foreign discrimination with China:

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31 Responses to “Japanese Invaders? Shameless Promotion?”

  1. Vote -1 Vote +1
    wugou
    says:

    Um, don’t try that in Nanjing.

    Also, donkey meat makes me sad :(

  2. Vote -1 Vote +1
    TahwYOJ
    says:

    I think we should try some WWII reenactment for a change… Oh shit, did I just say that out loud?

  3. Vote -1 Vote +1
    TahwYOJ
    says:

    Hey, I for one don’t mind playing the “bad” guy. Someone’s got to do it, right?

    (Human search engine search me out. Bring it out bitches!)

  4. Vote -1 Vote +1
    Peteryang
    says:

    a bit overkill but no need to freak out.

    donkey meat is da goodest on my menu btw.

  5. Vote -1 Vote +1
    chris
    says:

    Kind of like dressing up as Nazi stormtroopers then parading through Jerusalem. Incredibly ignorant.

  6. Vote -1 Vote +1
    krdr
    says:

    I’m quite sure that idea was Japanese == Donkeys, and that some Chinese will found that is insult for donkeys.

  7. Vote -1 Vote +1
    Ron
    says:

    Lol, they look silly. Everyone knows they are fake so i dont think they would be beaten up. In any case they are not yelling anti chinese and pro japanese invasion slogans, its just a bunch of donkey meat sellers. In a way you can see it as an insult to the Japanese invasion force. Its like wearing a US army uniform whilst holding a menu for chinese food – doesnt mean you are pro US, just a gimmick.

    Poor donkeys…. has to carry that fat jap on its back before it gets slaughtered.

  8. Vote -1 Vote +1
    Mike
    says:

    Just proves people will do anything for a buck.

    The next guy, in a bid to out do this dumbass, should do a sex show with donkeys and people having sex.

    Then his donkey meat would be really famous.

  9. Vote -1 Vote +1
    AndyR
    says:

    There’s no such thing as bad publicity…sure the fenqing will be angry, but it draws the attention of the moderate majority, so who cares? Actually, all this does is play into the popular culture of the time, at any time during the day you can turn on a TV in China and find a drama with a bunch of dudes dressed up as the “evil” Japanese. It sometimes amazes me how people over here are at times completely unaware of themselves and their culture.

  10. Vote -1 Vote +1
    Roger
    says:

    The flags are wrong, the Japanese at that time carried the “rising sun”

  11. Vote -1 Vote +1
    jamar
    says:

    Out of curiosity, anyone here ever tried donkey before? (Not that I have)

  12. Vote -1 Vote +1
    SniperWZ
    says:

    @Roger, the Amaterasu flag was the Navy’s battle flag; the national flag of Japan is still the same today as before…that of a woman’s period stains on a white pad.

  13. Vote -1 Vote +1
    SniperWZ
    says:

    Looks like a cease-desist order was issued and the company was fined 10,000RMB, fairly light fine I think…

    http://bbs.news.163.com/bbs/photo/104888242.html

  14. Vote -1 Vote +1
    Cold
    says:

    Looks like an ill conceived publicity stunt. I second the first post, good thing this wasn’t Nanjing.

  15. Vote -1 Vote +1
    gth793y
    says:

    understanding the offensive nature of this act. this, however is the evidence for perpetual and unnecessary hatred for the Japanese within the Chinese general populace.

    The fact that a silly promotion can get everyone this upset is pretty absurd, using embedded hostility as a marketing device, an effective one, I may add seems reflects immeasurable degree of hatred we hold.

    Lets not get defensive for a second and examine this situation objectively.
    The driving force behind the initial Japanese atrocities committed against all is merely blind nationalism. Believing that the great empire of Japan is of the utmost importance, and anything they have been asked to do is justified. This kind of rationalization is self-defeat and prone to manipulation.

    Similarly, China has stressed its education in past national greatness and nationalism since pre-school. Always emphasizing the previous glory of China, till its encounter with the west and colonizers .attributing to these nations as the reason for down fall of China. then the system proceed to antagonize these nations. But realistically, in International Relations the most accepted school of theory says:”The strong do what they will, the weak do what they must.”

    What the Japanese did during the occupation period was inexcusable, however this was the past. Without compassion or forgiveness, the hatred fueled by blind nationalism makes us no better than the Japanese 70 years ago.

    When I was younger and resided in Japan, I befriended the father of my father’s boss. He was a kind and understanding elderly, still I have some of his three piece suites, since he decided he was too old and had no need for them and I looked good in them. He took my family out to meals frequently. Its also hard to imagine this grandfather alike old man was trained to be a Kamakazi pilot during the war. And when asked about it, he felt remorseful and provided a detailed analysis of the time.

    Its perverse that we let our government think and feel for us. We just take in whatever information is handed down to us and process it as emotions.

  16. Vote -1 Vote +1
    TahwYOJ
    says:

    *Clap clap*

    Well said man… Well said.

  17. Vote -1 Vote +1
    Cold
    says:

    “The fact that a silly promotion can get everyone this upset is pretty absurd, using embedded hostility as a marketing device, an effective one, I may add seems reflects immeasurable degree of hatred we hold.”

    Did you even look at the comments? Saying that everyone was upset is just as absurb as some of the comments bashing all of Japan. Wearing military uniform that represented a painful time in contemporary Chinese history would naturally trigger outbursts, many of which were directed at the Henan shop owner for being an idiot or making satirical remarks of the situation, which hardly reflects the supposed hatred we all hold.

  18. Vote -1 Vote +1
    Veer Left
    says:

    “Its perverse that we let our government think and feel for us. We just take in whatever information is handed down to us and process it as emotions.”

    ****CLAPCLAPCLAP****

    Somebody gets it. I am actually getting all emotional over here from your post.
    I want to cry …really.

  19. Vote -1 Vote +1
    Xuchen
    says:

    Yeah, don’t even try to match that comment.

    Well put, well put INDEED!

  20. Vote -1 Vote +1
    gth793y
    says:

    to Cold.

    I don’t disagree that wearing those uniform is completely idiotic and offensive.
    but why did you think they choose to wear those uniforms to begin with?
    simply because they know they can capitalize on the general hatred for Japan as a marketing device. I don’t doubt the atrocities, but some rural entrepreneur decided to use this act so effectively should says something about the general atmosphere.

  21. Vote -1 Vote +1
    Camela
    says:

    Well, it certainly is an attention getter.

    If I saw this on the street I’d just assume someone is making a movie with really crappy production values. The ad for donkey meat would go completely ignored.

    Seems like an awfully dangerous thing to do, though I guess even those who’d be inclined to get violent would be too struck by the WTF-ness of it all to do anything until the parade is far off into the distance.

    I don’t think all-consuming rage is good either, but it’s also oversimplifying to brush Chinese anger off as merely Chinese government manipulation, considering Japan does not officially acknowledge WWII atrocities, unlike Germany, which has things like museums dedicated to the holocaust. The US bombed Hiroshima, but at least this not-so-proud history is not omitted from American textbooks like it never happened. (Would people be telling the Japanese to just get over it if the US was covering up the bombings in their history books? Would Jewish people have to just get over it if Germany wants to pretend the whole holocaust thing never happened? And if they exhalt their war criminals as war heroes, to boot?)

    There are nationalistic extremists anywhere in the world, but Germany’s skinheads do not have the same power in their country’s government that Japan’s rightwing extremists do. Official remorse and rememberance by the invading party puts a bit of closure on things, and that never happened in Japan WRT China, so the closure just isn’t there. If there was at least some closure, it’d be harder for WWII history to still be used to manipulate people.

    Plenty of other countries also invaded China in the past, why is Japan hated with so much more intensity than the others? On the one hand, the Chinese government fans the flames and many Chinese don’t realise it, and on the other hand, the Japanese government fans the flames and many Japanese don’t realise it. It’s not all on one side.

  22. Vote -1 Vote +1
    Samael
    says:

    “Its perverse that we let our government think and feel for us. We just take in whatever information is handed down to us and process it as emotions.”

    i know aye, they should totally unban the nazi flag so i may fly it with pride on my in front of my house. goddamn government

  23. Vote -1 Vote +1
    Cold
    says:

    @gth793y

    “..but why did you think they choose to wear those uniforms to begin with? simply because they know they can capitalize on the general hatred for Japan as a marketing device. I don’t doubt the atrocities, but some rural entrepreneur decided to use this act so effectively should says something about the general atmosphere.”

    The WWII military uniforms provoke a general atmosphere of hatred specific to past war atrocities committed by Japan, that general hatred however does not mean it is an explicit indicator nor can it be used as an implicit correlation to represent today’s general attitude towards Japan.

  24. Vote -1 Vote +1
    gth793y
    says:

    @ Cold,

    Then is the hatred not perpetual and active?

    Would any vendor in Tel Viv have locals dressed up as Schutzstaffels to promote his Matzah ball soups?

    It was a time a sadness and paramount degradation, nobody wants to be be constantly tormented by continuing harassment of bringing up the subject over and over again especially in a manner of jest.

    That fact, we are still persisting on this matter, especially in such a ridiculing fashion serve as a reflection of the general populace’s acceptance and approval for the existing hatred.

  25. Vote -1 Vote +1
    Camela
    says:

    Didn’t you see the Seinfeld episode with the “Soup Nazi”? I’d say “Nazi” as a subject comes up way more often amongst Westerners then the Japanese occupation does amongst Chinese. At least I don’t think the Chinese has a term like “Godwin’s Law” to refer to bringing up the Japanese occupation in a totally unrelated subject.

    Nazi appear in more hollywood films than can be easily counted, often in ways that are not totally serious and/or historically accurate (Indiana Jones, Hellboy, etc…)

    A little google-fu shows me that Nazi have been used as a marketing ploy before:
    http://www.adl.org/PresRele/HolNa_52/5330_52.htm

    So with all these references and whatnot, does it mean people hate Nazi? Well, I don’t think people LIKE Nazi (except for some…), but people don’t seem to feel as strongly about it as time goes on because all this pop-culture stuff kind of strips away the seriousness of the original history. It’s almost like they’re cartoon villians now.

    So, I don’t know if this “Japanese Invaders” marketing ploy is a sign of deep hatred. I’d say quite the opposite. With the passing of the people who experienced this part of history first hand, some people are beginning to take this stuff less seriously. Hence someone thinks it’s okay to use it to sell donkey meat.

    Of course, the people who reacted strongly clearly still take it seriously. I don’t think that’s all bad – after all, “those who forget history are doomed to repeat it”.

    Japanese officials still refuse to acknowledge attrocities happened, and that some of their “war heroes” are actually war criminals. It’s bad and hateful when people take it out on regular Japanese citizens who are just kept in the dark about this, it’s bad and hateful to escalate to violence, but it’s not bad and hateful to remember history.

  26. Vote -1 Vote +1
    joe23521
    says:

    If they simply called their donkey meat “Devil’s Meat,” it would’ve been 100 times more effective.

  27. Vote -1 Vote +1
    Cold
    says:

    @gth793y

    “That fact, we are still persisting on this matter, especially in such a ridiculing fashion serve as a reflection of the general populace’s acceptance and approval for the existing hatred.”

    I agree there is hate towards Japan however where is the evidence to your claim that show a general acceptance and approval of such hate if the first comments voiced their disapproval of the act while others denounced it as shameless promotion. Hatred of Japan is not uniform nor universal across china.

  28. Vote -1 Vote +1
    fireworks
    says:

    screw political correctness. Donkeys + fake Japanese soldiers. that is frigging hiliarious.

    that’s very cheap and crass entertainment for the blue collar hard-working folks. They need to be entertained in this climate of economic uncertainty and slowing economic growth.

  29. Vote -1 Vote +1
    HDP
    says:

    Any promotion is good promotion?

  30. Vote -1 Vote +1
    coco
    says:

    to the foreiggner in China who said it’s “yur women take off their clothes for sake pf advertising..”
    Well, my response is JApan was the first asian country to do this.

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