CCTV’s “Xinwen Lianbo” Tops TV Program Satisfaction Ratings

CCTV's Xinwen Lianbo daily news program ranks first in television satisfaction surveys.

CCTV's Xinwen Lianbo daily news program ranks first in television satisfaction surveys.

CCTV is China’s state television broadcaster. Xinwen Lianbo is a daily news program that was broadcasted on every channel at the same time every day in the past but now only on several CCTV-controlled channels now. It is popularly regarded as government propaganda both domestically and abroad, or at the very least that it’s programming and content is strictly dictated by the government.

From NetEase and Sina:

CCTV Releases Television Programming Satisfaction Report: Xinwen Lianbo In First Place

@央视新闻 [CCTV News]: Xinwen Lianbo”, “Topics in Focus” and “Star Boulevard”; are you satisfied [with them]? — CCTV released a satisfaction ratings report for its television programming: audience satisfaction ratings for the entire country towards CCTV were 4.25 (out of 5). “Xinwen Lianbo” [news program], “Topics in Focus” [news program], and “Avenue of the Stars” [variety show] were ranked as the top three in satisfaction for the first 3 quarters of the year. Bi Fujian was the most liked television host with 9.21% of the votes. Television, with a high penetration rate of 99.23%, maintained its place as the “leader/boss” of media.

CCTV's "Xinwen Lianbo", "Topics in Focus", and "Avenue of the Stars" rank 1st, 2nd, and 3rd in television program satisfaction ratings.

Comments from NetEase:

网易天津市手机网友 ip:123.150.*.*:

Face?  [ie so shameless/brazen]

制渡是中国所有问题的根源 [网易加拿大网友]:

“The work of CCAV is to pick out bits of rat shit from the Western pot of rice, and to pick out grains of rice from the Chinese pot of rat shit”.

屠龙术 [网易中国网友]:

Christ, shouldn’t it be “comes top in [survey of most] disgusting”?

网易浙江省杭州市手机网友 ip:183.129.*.*:

I can no longer find any even more shameless type of words to describe CCTV, so help me think of a word? The best would be that kind of word that makes you feel disgusted even when you’re already disgusted.

网易云南省昆明市网友网易云南省昆明市网友 ip:119.62.*.*:

Passed under duress! The Industrial and Commercial Bank of China put the assignment of Mr.XX to a vote. The bank’s president took his seat on the dais and yelled out to those below: “Those against, raise your hand”. None did! He called out again: “Those abstaining, raise your hand” None did! He called out once more: “Those in favour, raise your hand”. 100% raised their hands! However the staff said in private: If I didn’t raise my hand, I’d have been laid off.

网易广东省深圳市手机网友 [感谢蛋炒饭拯救全中国]:

CCAV [CCTV] once again rapes the whole country’s IQ.

网易河南省开封市手机网友网易河南省开封市手机网友 ip:222.138.*.*: (responding to above)

First floor [original poster] can represent me.

网易重庆市手机网友 ip: 123.147.*.*:

Don’t always complain about this being bad and that being bad about the country. No matter how bad it is, it is still the country that raised you, so you have a duty to defend the country’s image. No matter where you are, do not forget, you are Chinese.

网易广东省珠海市网友 [gzhh12306]: (responding to above)

The common people rely on their own two hands and labour to provide for themselves, providing not only for themselves but also fostering the world’s largest hierarchy [social class of civil servants]! The country has never given me a single penny!

网易山东省滨州市网友 [aini_745]: (responding to above)

On what grounds should the country give you money for free? Who do you think you are? Are you supposed to be a gangster/thug?

网易海南省三亚市网友(59.50.*.*): (responding to above)

Given that the country doesn’t give me money, don’t fucking talk so big about “the country that raised you”. Disgusting.

网易北京市网友 [要有爱要和谐] : (responding to above)

Given that the country doesn’t give me money for free, don’t talk so big to me about being patriotic or talking so big using SB expressions like ‘the country raised me’ or ‘there wouldn’t be my family without the country’ while being patriotic.

要有爱要和谐 [网易北京市网友]: (responding to above)

Also, can those people who are being stupid please differentiate between the state/government and the motherland/country? And also differentiate between the state/government and the ordinary people. The founding of the state/government to serve the people, and not a single common person has the duty to love it.

Comments from Sina:


Xinwen Lianbo says China’s environmental management has received worldwide acclaim, that Beijing’s number of blue skies [clear days of low pollution] has reached over 300 days. What do you think?


Only one true sentence! “It is 7pm Beijing time”!


Incisive. also that food is increasing every year.


Also that food is all very safe!


It’s on-time every day, without commercials.


I believe this survey/opinion poll, because the people who watch Xinwen Lianbo on the whole don’t go onto this internet of “foul black smoke atmosphere” [chaotic, cynical, negative] internet. A lot of the relatively older people around me all watch Xinwen Lianbo while there are fewer younger people. The young people only know how to go online, where spouting shit [arbitrary, unreasonable complaints/criticisms] dominates, so they don’t trust anything, only their own perverse/distorted thinking, selfish and neurotic. Only frogs at the bottom of the well would spout shit! Hehe, I welcome the ignorant children to come forward and challenge me!

无聊才开博[广西玉林]: (responding to above)

Shandong [where the above commenter is posting from] is indeed the hometown of Confucius and Mencius, and your modesty makes us blush with shame. May I be so bold as to ask you something, just what definitive evidence do you have to say other people’s complaints/gripes is them just spouting shit? If it is just wishful labeling, then how are you different from ignorant children? You tell us not to disbelieve everything, then does that mean we should also believe what the people complaining/grumbling online say? If so, then what is the reasoning for this? What you see online must not be completely believed, but it also can’t be completely dismissed. The “foul black smoke atmosphere” of the internet, hasn’t it also brought you here?

People of older age are worth respect, but their values necessarily correct? My grandfather participated in Resisting the US and Helping North Korea [Korean War]. He said North Korea was very prosperous; when we said it isn’t very good now, the old man actually overturned the table on the first day of the new Lunar year. May I ask, what do you think of this?

As the mouthpiece of the state/country, the loudspeaker of the Party, CCTV is indeed responsible and diligent and Xinwen Lianbo has also been of good use as positive propaganda, but when it comes to paying attention to the real problems in the realm of people’s livelihoods and society, Xinwen Lianbo seems to have a long ways to go. When we watch Xinwen Lianbo, it is not to bolster our sense of happiness. While Xinwen Lianbo is singing praises, shouldn’t it also have our ZF officials reflect on themselves? Randomly spouting shit is admittedly wrong, but what’s wrong with normal complaints/grumbling? Are those people who have suffered forced demolitions, social injustice, government official corruption supposed to simultaneously watch Xinwen Lianbo and hold back tears of gratitude? Is this what a harmonious society is supposed to be?

Why do so many people have criticisms of Xinwen Lianbo, have you thought about it before? Can they all be American secret agents? You say other people are frogs at the bottom of a well and say other people’s thinking is perverse/distorted, but when can you learn how to rationally consider problems from different angles and think about things without narrow-mindedness and radicalism? Maybe you are an older person, but the opponents you must face are definitely not ignorant children. Ridiculous arrogance, don’t tell me that is the teachings of Confucius and Mencius?


Xinwen Lianbo says [the government] is resolved to regulate real estate so that residents have residences. What do you think?


I turn on the television just so there is some sound/noise at home.


Where did this satisfaction result come from? How come I didn’t see this survey?

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  • markus peg

    Of course it does, the survey was probably given to people while being filmed, who would dare say no?

    Over the top exaggerated example of a similar scenario:
    org:(puts a gun to your head) Do you like to eat shit?
    Man: shamefully and unwillingly nods yes i do, i don’t ever eat anything else.

  • markus peg

    Quote from above comments

    wo mao man:
    No matter how bad it is, it is still the country that raised you, so you have a duty to defend the country’s image.

    The country has never given me a single penny!

    Wu mao man:
    On what grounds should the country give you money for free? The country will only give you free money if you say good things about it (0.5 aka wumao) =p

    • mwanafa

      Actually the fifty cent guy got owned there.

    • lasolitaria

      Indeed, he’s wrong in expecting the country to give him money for free. He should expect the country to GIVE HIM BACK HIS OWN DAMN MONEY.

  • A Gawd Dang Mongolian

    Maybe the poll was targeted specifically at those who had favorable opinions.

  • David S.

    Why bother actually polling people? Just ask some intern slave to make an excel sheet which numbers add up in a satisfying way. It’s cheaper (free) too.

    • David

      I have a nagging suspicion that is exactly what happened.

  • ex-expat


  • Germandude

    ““The work of CCAV is to pick out bits of rat shit from the Western pot of rice, and to pick out grains of rice from the Chinese pot of rat shit””

    Lol, someone got a great explanation there.

    • mwanafa

      You know I didn’t understand that comment when I read it the first time. Very interesting point.

    • TJDubs

      What I want to know, is, what does the guy who made this comment say about Chinese nationals stranded in the Philippines? Or about other topics on cS that have brought out the worst comments from Chinese netizens?

      We see utterly shameful comments and we see profound/astute comments on cS, but I’m curious about cross-comparisons of individual netizens’ comments on different topics. I know this is basically impossible, since individuals’ comments are not tracked, but it would give us a better picture of what individuals are actually like.

      I would like to believe that the guy who made the rat shit comment is reasonable and level-headed about other issues, the ones where other netizens have made despicable remarks (e.g. “Chinese tourists in the Philippines can all die”).

      • Kai

        Heh, you would think people who make reasonable, level-headed comments about some issues would be likewise on other issues but it’s definitely not guaranteed. It’s at best an indicator but hypocrisy can be a bitch.

  • narsfweasels

    I love the nightly news:

    First: Awesome news about how much the Party is awesome and just so totally… awesome.

    Second: Some really awesome new about how awesome a named official is.

    Third: Somebody from the Foreign Ministry stating how right China’s position is on something, while experts agree that everyone else is wrong.

    Fourth: International news – how just god-dang awful things are everywhere else outside China and how we should all be grateful that we have this awesome Party to chart an awesome path for the future.

    • Germandude

      Or in short:

      1. The government works hard
      2. The people are happy
      3. The rest of the world is just a mess

      • narsfweasels

        Oh no, we can simplify that:

        “Four legs good, two legs bad!”

  • mwanafa

    So, I am on the subway, it’s jam-packed. One guy started conversing with me, Just normal boring stuffs they always ask. I could see most of them were listening to the conversation closely, so I had to think twice before answering any question.
    Now one fellow behind me asked “Hey, how do you think of China?”
    “Just so- Ahem(cough cough), Oh very very good, very good, it’s an amazing country!”.
    Had I said, what I wanted to say, the next title on CS “A Foreigner Says China is …, Netizen Reactions.”

    • Germandude

      If somebody asks me “Hey, how do you think of China?”, I tell him that I like the country and most of the people, BUT…

      Depending on how much time and will I have and how the other person reacts, I go into detail and criticise.
      It’s actually a game of reading the other person’s face and reactions in order to figure how far you can go.
      Best conversations I had about politics and society was with taxi drivers.

      • mwanafa

        Some taxi driver will make a very good conversation. I feel free to express my ideas with them, but if I think he/she is reasonable and understanding. It’s like you said it’s a game of reading the other person’s face and reactions.

        • narsfweasels

          Exactly. I’ve had some great chats with taxi drivers – “Shall we all go to a bar? I bet all the girls would be interested in me ifthey see me with a foreign guy!” and “You’re going to laser tag? Can I come?”

          But also I remember this one conversation with a driver:

          Driver: “So, where are you from?”

          Me: “X Country”

          Driver: “You burned down the Summer Palace.”

          Me: “I did?”

          Driver: “Yes, you and your kind. You burned down the Summer Palace.”

          Me: “I’m responsible for that? I wasn’t even born.”

          Driver: “Your countrymen did it, you should take responsibility. You’re from that country. You did it.”

          Me: (pausing) “You’re a child murderer.”

          Driver: (stopping abruptly) “What?!”

          Me: “Chinese people killed children in Tiananmen Square. Also, I heard on the news yesterday that a Chinese guy killed children in a school. You’re Chinese. You’re responsible.”

          Driver: “Get out of my car! Pay me first!”

          Me: “I’m not paying a child murderer.”

          • Germandude

            I am giving you a +1 and the benefit of the doubt that the conversation really happened. In that case: WELL DONE!

          • narsfweasels

            You know Shanghai. Besides, similar chats have been had with University Students, fruit sellers, people just hanging around on the street… I used to just politely accept my personal role in the burning of the Summer Palace, now I bite back.

          • David

            Why? Was he planning on staying there if it had not been sacked 150 years ago (btw I believe the boxers also did on number on the place at the turn of the century and while they did not destroy it I believe it had to be repaired extensively)? The guards would have killed him on the spot if he tried to enter it back then. lol It is a little ironic how they have been programmed to spout this hatred; because of course the “Revolution” hates and denounces everything to do with the Manchurians that ran China at the time. You would think they would thank people for burning it down for them. Also for weakening the Qing government enough to fall to internal rebellion or overthrowing the foreign devils, if you want to call them that (but if they were foreign devils and not ‘real Chinese’ why did Dr. Sun keep that part of Asia after the Empress Dowager stepped down?). OK, done with the rambling.

          • Cauffiel

            China’s past is filled with turmoil. China’s present is filled with blame.

          • Guest23

            For some nationalist imperative that they must always do everything themselves, I’d rather think he’d be more pissed off that they didn’t all rally together to bring down the Qing government, most of it is attributed to Dr. Sun Yat Sen (who was educated in Honolulu)

            Most of the movies that deal with WW2 or the War of Resistance Against Japan, a lot of them end with the caption of *China defeated Japan* gives me the view that they really take all the credit when it comes to WW2 contribution against Japan.

          • mwanafa

            You really pissed him off, but he started it(well deserved). I always tell them to shut up and do their job when they are being absurd.

          • David


          • Cauffiel

            “Hahaha, yeah! Fuck your palace! Dickface!” That’s where I would have been asked to get out.

          • Washington Bullets

            And your couch!

          • Guest23

            Using historical grievances to make you feel bad then make you pay more for your fare while trolling you, just wow.

        • Jahar

          A friend of a friend had a taxi driver tell them he wished foreigners would take over china and do what they did to hong kong

      • Cauffiel

        I absolutely hate this question. It’s not REALLY a question. Its a bullshit statement, meaning “hi! nice to meet you. I would like to give you an opportunity to kiss my ass.”

        I rarely answer it, and often say “sometimes good, sometimes bad.” They usually nod in agreement to that. They can deal with that.

        • Germandude

          “sometimes good, sometimes bad.”

          That’s my standard answer when I am not feeling for a discussion or when I assume I am dealing with a nationalistic retard.

  • ophiolater


  • radbab

    “I turn on the television just so there is some sound/noise at home.”
    no need to. I have neighbors. that’s enough noise.

  • mwanafa

    I don’t see any problem with the translation, and how is it connected with anti-christian?

  • narsfweasels

    But some – particularly those who wear th badge – are more equal than others.

  • mr.wiener

    Is this the Chinese equivalent of FOX news?

    • Cauffiel

      Its more subtly atrocious than Fox News. Chinese CNN.

    • Apothis

      No, not at all.CCTV only publishes good news (real or not). Fox news publishes real news, even if people don’t want to hear it….

  • Terrik

    Eh…nah. 神 translates to God, so I’m not seeing the problem either.

  • al

    NO shit it’s number 1. I am sure a lot of first time travelers to China at Chinese hotels have called the hotel to complain about the tv channels broadcasting the same thing at 19:00 Beijing Time !

    • Cauffiel

      Is this what really happens? I don’t watch Chinese TV. They really broadcast this show on all channels at 19:00?

      • al

        yes it does. i was watching tv at my wife’s house it was on some local channel and at 19:00 it turned straight into CCTV 1 News

  • Washington Bullets

    Excellent Reviews!
    “10 out of 10 watched it!”

  • hailexiao

    By ‘CNN’ I believe you mean ‘Fox News’. CNN is stupid filler. Fox News is batshit insane.

  • Kai

    Are you talking to me or @TJDubs:disqus?

    I don’t think he said he “needs” to know; he’s just curious.

    Granted, I can see how his desire to see what the same person says about other things suggests he’s surprised by reasonable, level-headed comments from Chinese people and he expects a certain hypocrisy. Granted, that can be offensive that he assumes certain things about Chinese netizens when it is so clear that they are not all the same, but…

    • Don’t Believe the Hype

      I am also curious as to how this sample of comments represents Chinese attitudes as a whole. Are the comments chosen at random or by those which are most interesting, or is it by those that represent the general discussion?

      Most of my Chinese friends on the mainland just accepted that 新闻联播 is a load of crap, but they accept some of what it says as true and even are very influenced by it even if they don’t realize it. The lack of alternatives definitely plays a big part in their ideas about news it seems.

      • Kai

        It depends on the sources because different sites handle and display comments differently. In this case, with NetEase and Sina, the most upvoted were chosen. NetEase also has a section showing the “most replied to” comments and some of those are often translated. There are limitations and confounding factors in this methology but it’s making the best of what is practically feasible.

        A lot of netizens think Xinwen Lianbo is crap but its information can’t be dismissed as entirely untrue. I’m not sure how influenced people are by it but I agree that people are often unaware of what influences them.

        I believe there are a lot of alternatives for news these days on TV beyond the half hour of Xinwen Lianbo, but they don’t enjoy the primacy that Xinwen Lianbo enjoys, at least for those inclined to only rely on the TV for news.

        • Don’t Believe the Hype

          Interesting, thanks!

    • TJDubs

      Actually, I don’t expect hypocrisy, or even consistency. I guess I am curious whether netizens making level-headed comments on some topics turn into irrational lunatics when posting on other topics, or make rational and thoughtful (but boring) comments (that don’t make the cut), or even post at all.

      • Kai

        I think your curiosity is understandable, and one I’ve definitely shared.

  • Don’t Believe the Hype

    Your first paragraph states that someone should not try to find out what a cS commenter writes in other posts because it does not represent him. Your second paragraphy states that we do not know enough because we do not know what they write in other posts. Which is it?

    • Kai

      I think there might be some misunderstanding here. TJDubs was referring to the Chinese commenters that cS translated, not cS commmenters. He was essentially curious if someone who makes a reasonable comment about one thing makes reasonable comments about another thing.

  • Don’t Believe the Hype

    Because of the first amendment of our constitution

  • al in china

    hahahahahahahahahahahahahaha joke of the world!

  • TheSOP

    You obviously dont understand freedom speech. You’ve spent how many years in the West but still cant understand us?

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