Chinese Internet Celebrity Smashes Siemens Refrigerators

Luo Yonghao smashes his refrigerator with a sledgehammer in front of Siemens' Beijing headquarters to protest an alleged defect or design flaw.

Luo Yonghao smashes his refrigerator with a sledgehammer in front of Siemens' Beijing headquarters to protest an alleged defect or design flaw.

From NetEase:

Luo Yonghao smashes refrigerators at Siemens headquarters to advocate consumer rights

November 20th, Beijing, Luo Yonghao [a minor Chinese internet celebrity often referred to as “Lao Luo” (Old Luo), known his humor, being the most “niu” New Oriental teacher, and as founder of Chinese blogging website] and several other volunteers arrived at Siemens’ Beijing headquarters and engaged in a consumer rights protest, using sledgehammers to smash three refrigerators accused of having defects or design flaws, and submitted written demands pressing Siemens to immediately correct its position of refusing to admit product quality problems, shirking responsibility, ignoring consumer demands, and to recall its defective refrigerators.

Luo Yonghao smashes his refrigerator with a sledgehammer in front of Siemens' Beijing headquarters to protest an alleged defect or design flaw.

The three refrigerators that were smashed belonged to musician Zuoxiao Zhuzhou, writer Feng Tang, and Luo Yonghao.

Broken glass from smashed refrigerator shelves at a protest by Chinese consumers against German home appliances manufacturer Siemens.

Up to now, Luo Yonghao’s protests against Siemens’ defective refrigerators has gone on for nearly a week, with no signs of relenting.

Luo Yonghao arriving at Siemens' Beijing headquarters with his defective Siemens refrigerator.

Photo is of Luo Yonghao having transported the refrigerators to Siemens headquarters.

Chinese consumer rights activists demanding that Siemens recall its defective or poorly designed refrigerators.

Several days ago, Luo Yonghao posted on his weibo “The Siemens refrigerator and washing machine I purchased three years ago are all broken”, expressing “I will never again buy this lousy brand, Japanese-made appliances are still the most reliable”. After this microblog post was published, it was reposted over 3000 times by netizens, with over 1100 comments. Afterward, Luo Yonghao uploaded a video showing how the refrigerator door of his Siemens refrigerator does not easily close shut. Photo is of Luo Yonghao and consumer rights activists.

Luo Yonghao taking interviews with the media over his Siemens refirgerator complaints.

Photo is of Luo Yonghao being interviewed by the media.

A sign in Chinese demanding that Siemens admit to product quality problems with its refrigerators.

Photo is of Siemens’ Beijing headquarters.

Luo Yonghao and a group of consumer rights activists protesting German manufacturer Siemens.

Photo is of Luo Yonghao and consumer rights activists.

Some videos detailing the complaints Luo Yonghao and other Chinese owners have of their Siemens refrigerators:

Comments from NetEase:

黄易编外人员 [网易湖南省株洲市网友]:

Go try doing this in front of Haier!

岳阳捌哥 [网易广东省网友]:

If you have the balls, go to smash refrigerators in front of state-run or state-owned enterprises to advocate your consumer rights!

蘇州市市長 [网易江苏省苏州市网友]:

If it were Haier, you would casually say: That explains it.

hjpwah [网易山东省青岛市网友]:

Actually for refrigerators and washing machines, Chinese-made one are the most reliable. Those by Haier are already very good.

你们都是瓜的 [网易四川省成都市网友]:

Japanese-made ones are reliable? Brother, you’ve never used them before! That shit isn’t reliable at all!

問水 [网易广东省广州市网友]:

So we can actually do this? In that case, there are a lot of [government] departments that can be smashed!

ggw169 [网易安徽省网友]:

This protest has been sponsored by the Haier Group.

丁2 [网易北京市网友]:

An American says: I dare to stand in front of the White House and criticize the American president. A Soviet says: So what, I too dare to stand in front of the Kremlin and criticize the American president. Smashing Mercedes Benzes, Smashing BMWs, smashing Siemens… Chinese people have always dared to boldly vent their dissatisfaction in front of foreigners, without having to fear being surrounded and beaten by security, without having to fear being accused by foreigners of creating a fuss with ulterior motives, and yet Mercedes Benz, BMW, Siemens still has so many people buying them. People with strength/confidence aren’t afraid of others accusing them of shortcomings, just like in so many American movies, the police, congressmen, even the president, the entire ZF always appear as the villain, whereas in certain countries this is absolutely not allowed.

网易黑龙江省哈尔滨市网友 [犀利语评]: (responding to 黄易编外人员)

Why are some people’s thinking so extreme? Someone goes to Siemens to protect their rights, and you drag in some other things. They went and did it, you didn’t, yet you’re there pointing and criticizing. This is like someone sponsoring a student and you insisting on asking why he didn’t build a school — don’t impose on others what you wouldn’t want imposed on yourself!!

网易江苏省苏州市网友(58.210.*.*): (responding to above)

So what you mean is that smashing on Siemens property is protecting one’s rights, but smashing on Haier property is being extreme? What kind of tone are you reading the first commenter’s [黄易编外人员] statement? The first comment just wants to see what would happen if one were to smash things in front of Haier, that’s it. I think a lot of people have this desire. Unfortunately, the probability of our desires being satisfied is too small. If there’s a difference in what we can do when the same thing happens at two similar or the same organizations, then there is definitely a problem.

网易黑龙江省哈尔滨市网友 [犀利语评]: (responding to above)

There’s nothing wrong with what I said: They’re targeting Siemens, Haier is unrelated. Whether this method is effective against Siemens, at least they did something, and knew to protect their rights. If you knew the entire sequence of events, then maybe you wouldn’t say what you’re saying. Luo first tried to communicate with Siemens, but Siemens ignored this matter, and there were some other things that happened, but it only became like this in the end. If it really were Haier, I think maybe Haier’s customer service would ultimately result in this. Stick to the issue, this has absolutely nothing to do with Haier.

网易江苏省苏州市网友(58.210.*.*): (responding to above)

What the first commenter wants to say is not really related to either Siemens or Haier. He’s just using Haier as an example. He could’ve said Haier, or Frestech, or even Rongsheng [different Chinese home appliance brands], etc. etc. etc. etc. He could’ve said anyone, he is not sticking to the issue, yet you are using a stick to the issue attitude to judge him extreme. That is your problem, it isn’t about whether or not there is something wrong with what you said. Am I wrong?

[This exchange continues back and forth with some more netizens but 犀利语评 still doesn’t understand the point of the first comment.]


Haier’s refrigerators are actually not bad…

Siemens swindled you? Wrong, brother, it isn’t that Siemens swindled you! It is the country’s national standards system that has swindled you! In Europe and America, if this kind of thing were to appear, customer service would politely and eagerly help you solve the problem~

What do you think? What do you think are the issues involved?


Written by Fauna

Fauna is a mysterious young Shanghainese girl who lives in the only place a Shanghainese person would ever want to live: Shanghai. In mid-2008, she started chinaSMACK to combine her hobby of browsing Chinese internet forums with her goal of improving her English. Through her tireless translation of popular Chinese internet news and phenomenon, her English has apparently gotten dramatically better. At least, reading and writing-wise. Unfortunately, she's still not confident enough to have written this bio, about herself, by herself.


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