Chinese Netizens Eagerly Welcome BBC’s “Sherlock” Season 3


Sherlock Season 3” has been a trending topic on leading Chinese microblogging platform Sina Weibo over the past two days. Chinese netizens have been anxiously waiting for the popular series to continue since the last season ended two years ago in 2012 January. The show is well-known, unsatisfyingly for having only a few episodes each season compared to many popular American TV shows available online in China, but satisfyingly because the 90-minute episodes are considered similar to watching a movie.

The third hottest microblog post of the trending topic was posted on 2013 New Year’s Eve…

From Sina Weibo:

@南都全娱乐: #Southern Metropolis Exclusive# Apart from the UK, China will be the first place in the world to see #Sherlock Season 3# — Sherlock Season 3 returns o 2014 January 1. The riddle of Curly’s [Sherlock Holmes] fake death will be revealed! BBC has partnered with Youku to give Chinese fans a big New Year’s gift: Not only will there be near simultaneous broadcast, BBC unprecedentedly is also providing official Chinese subtitles! Now with the BBC doing this, maybe you all can now spare their Prime Minister! [偷乐]

Chinese fans of Sherlock had taken to urging the UK Prime Minister David Cameron about the show on his Sina Weibo page. Many Chinese netizens jokingly conclude that it must have worked because, recently, popular Chinese video streaming website Youku prominently announced the return of the series, and that it would be the exclusive and official host of the series online in China. It also advertised that it would make each episode available at the same time as it would be broadcasted in the UK (5am January 2nd Beijing time).


To the dismay of Chinese fans who either stayed up all night or woke up early, the episode was not available on Youku at 5am but was finally released several hours later at 7am…

From Sina Weibo:

@英国那些事儿: Sherlock Season 3 Episode 1 — You can watch on Youku now!


[Note: This microblog was posted at 7:04am January 2nd. The second image shows the Youku video player restricting viewing to internet users only in mainland China.]

Comments from Sina Weibo:


Woke up just in time! [嘻嘻][嘻嘻]


Those abroad, use [Google] Chrome, then download the Unblock Youku plugin.


Can’t wait anymore, going to watch it after getting off work, was thinking of waiting until the weekend…


Awesome! So awesome! My god, this is quite simply the happiest occasion of 2014!


Get out of my way~ I woke up this early just to go see Curly [Benedict Cumberbatch]!! [熊猫][熊猫][熊猫][好爱哦][好爱哦]


Youku is scum… not simultaneous at all.


I still remember that feeling of hopelessness from how far away something is when I first heard that I had to wait until 2014 before Season 3 would come out, but in a blink of an eye Curly [Benedict Cumberbatch] and Peanut [Chinese pun of “Watson”] have once again brought me into a legendary plot of ten thousand “what the fucks”, time sure goes by fast. btw, the two cute bastards have in this beginning of a new year once again melted the young girly heart of slovenly men… I won’t spoil it, everyone just say “what the fuck” ten thousand times silently in your hearts. [心]


The faked death was done only for the military doctor to see??? The entire street sealed, the killer taken care of by big brother Mycroft, but if they are this niubi, why did they have to fake the death at all??


Sherlock…Recently, I’ve been watching The Vampire Diaries, which is also very good. [心] Upvote me.


The feeling of being able to watch godly Sherlock after waking up is so good.

The second most popular microblog in the trending topic was posted earlier around 5:30am by Chinese netizens who were watching the actual BBC broadcast and threatened to post spoilers…

From Sina Weibo:

@英国那些事儿: This kiss of deep love between Curly and Moriarty will definitely be famous for all eternity, am I right!!!!!!

Moriarty and Sherlock Holmes gay kiss in Season 3.

Comments from Sina Weibo:


What is going on?!?!?


Youku is going to piss me off to death, am I right! [This comment was posted at 5:35am, after the show was broadcasted in the UK but had not yet appeared on Youku as promised.]


What the fuck?!


I was shocked!!! Luckily it was just YY.




Youku said 5am! [泪][泪][泪]


Fuck, don’t give spoilers.


Fuck, no way, he really is gay??????


Hahahaha, when I saw this, it scared me to death, ten thousand grass mud horses furiously ran by.


No wonder there’s a saying: “Gazing at a person for longer than 3 seconds is love”, kiss then!


At time of translation, the first episode on Youku has over 6.5m views, 19.5k comments (many Youku comments are cross-posted from Sina Weibo), and 55k upvotes.



Written by Fauna

Fauna is a mysterious young Shanghainese girl who lives in the only place a Shanghainese person would ever want to live: Shanghai. In mid-2008, she started chinaSMACK to combine her hobby of browsing Chinese internet forums with her goal of improving her English. Through her tireless translation of popular Chinese internet news and phenomenon, her English has apparently gotten dramatically better. At least, reading and writing-wise. Unfortunately, she's still not confident enough to have written this bio, about herself, by herself.


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