Chinese Tourists and Consumers Buying Japanese Rice


From NetEase:

Chinese Tourists Spur Japanese Rice Trend: Spending 1500 yuan for 5 kg February 25 report — According to Taiwan’s Liberty Times’ quote of statistics reported by Japan’s largest national agricultural products wholesaler cooperative federation, and following the recent trend of buying Japanese rice cookers and toilet seats, mainland Chinese tourists are now clamoring to buy Japanese rice, with one mainlander even spending nearly 1500 yuan RMB [~245 USD] to buy 5 kg of Japanese rice.

While China’s import of Japanese rice remains small, being just 160 tons last year, it is already over twice the amount of 2013, reflecting mainlanders’ increasing loss of trust in their own domestically produced agricultural products, with some people even advertising their sale of Japanese rice on Taobao, boasting that Japanese rice does not use pesticides unlike Chinese rice producers and does is not polluted with heavy metals.

The report points out that the repeated food safety scandals in the mainland have led mainlanders scrambling to buy foreign products, with Hong Kong’s milk powder being the first “casualty”, then European infant milk formula, then New Zealand milk, and the latest to be “targeted” being Japanese rice, with the reason being that mainlanders are afraid of their own domestically produced rice being unsafe.

The report also quoted research published by China’s environmental protection bureau in April last year that as much as 16% of China’s soil has suffered pollution/contamination, that in some parts of the mainland, rice farmers even refuse to eat the rice they themselves have planted because of severe soil contamination. Moreover, in May of last year, Guangdong province published investigation results showing that as much as 44% of rice sampled had traces of cadmium exceeding limits, resulting in mainland consumers at the time turning to purchasing rice from Thailand as a substitute.

Using Thai rice as a substitute for Chinese rice was due to price considerations. After all, the price of Japanese rice is high, often as much as 10x the price of Chinese rice, and with rising demand, more and more Chinese people are using Taobao and such [ecommerce] platforms to directly purchase Japanese rice from individual Japanese suppliers. Statistics show that one Chinese person even spent nearly 1500 yuan RMB to purchase 5kg of Japanese rice.


Comments from NetEase:

自由正义秩序 [网易新疆克拉玛依市网友]:

So embarrassing, can we have some backbone [self-respect] at all? Bring me some.

静夜梦醒 [网易陕西省网友]:

I really don’t know whether to laugh or cry…

吹牛都崛不起的鸡国 [网易加拿大网友]:

How can you recklessly flame/criticize like this? Counterfeiting in Japan means the death penalty, with the president/director setting an example in committing suicide first. You think they all have such narrow thinking like you? With just a taste of Japanese rice, you can tell that it tastes so many times better than domestic rice. China’s Northeast Wuchang rice is sold in Tokyo’s various large supermarkets, and its price is the same as the cheapest Japanese-produced rice. Japanese people don’t eat Chinese rice. It is Indian and Pakistani restaurants that come purchase Chinese rice. Japanese rice sold in Japan is equally very expensive, just like beef. American and Australian beef is very cheap in Japan, but Japanese beef is expensive. Same for pork and chicken. Eating Japanese rice in China is expensive because every mouthful of rice includes 27% import duties and the seller’s profit. SB.

删贴全是狗奴才 [网易广东省广州市手机网友]:

Not being able to provide safe food for one’s citizens to eat is a national shame/humiliation. Those in support, ding me!

网易四川省手机网友 ip:117.177.*.*

Can 5kg last a lifetime?

网易上海市手机网友 ip:180.172.*.*

Japan has radiation.

网易浙江省手机网友 ip:36.23.*.*

As if eating this 5g means not having to eat rice ever again! Silly.

周黑鸭 [网易上海市手机网友]:

Just how long can 5kg last??

百事无忌 [网易山西省阳泉市手机网友]:


316502f9e4ee59ec1c68e7a6 [网易福建省漳州市手机网友]:


Written by Fauna

Fauna is a mysterious young Shanghainese girl who lives in the only place a Shanghainese person would ever want to live: Shanghai. In mid-2008, she started chinaSMACK to combine her hobby of browsing Chinese internet forums with her goal of improving her English. Through her tireless translation of popular Chinese internet news and phenomenon, her English has apparently gotten dramatically better. At least, reading and writing-wise. Unfortunately, she's still not confident enough to have written this bio, about herself, by herself.


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