Diaoyu Islands Belong to China Ad in NY Times, Chinese Reactions

Chen Guangbiao's Diaoyu Island ad on New York Times.

Chen Guangbiao's Diaoyu Island ad on New York Times.

From Sina:

Chen Guangbiao Claims There Are Japanese Media Willing to Advertise Diaoyu Islands Advertisement for Millions

Chen Guangbiao's Diaoyu Island ad on New York Times.
Chen Guangbiao Advertises on New York Times: “The Diaoyu Islands is Chinese Territory”

Chinese entrepreneur and CEO of Jiangsu Huangpu Renewable Resources Recycling Company Chen Guangbiao published a half-page advertisement on America’s New York Times on August 31, “solemnly declares to the U.S. Government and the American people”, that the Diaoyu Islands (aka Senkaku Islands) have been the territory of China since antiquity. Chen Guangbiao told the reporter of this article yesterday [September 1] that the purpose of publishing this ad is to show the determination of Chinese entrepreneurs in defending China’s sovereign rights. Currently, he’s making arrangements with Japanese media to publish the Diaoyu Islands ad.

Calling on American people everywhere to condemn Japan’s provocation

The statement [advertisement] says, “Japan’s right wing is now violating China’s territorial sovereignty, and threatening stability and security in the Asia-Pacific region”, “the Diaoyu Island dispute, and Japan’s so-called move to nationalize the islands, were incited by Japan’s right wing and should be steadfastly protested”, “I call on the U.S. government and people everywhere to condemn Japan’s provocative behavior”. This advertisement/statement asks: “How would Americans feel, and what would America do, if Japan announced that Hawaii was its territory?” The advertisement/statement is published in both English and Chinese.

After looking it up reporter came to know that Chen Guangbiao’s ad was published on The New York Times on August 31 on the lower half page of the 19th page of the “US News” section, and the visual effect was eye-catching. Three photographs were also published with the ad, respectively of a head portrait of Chen Guangbiao, a picture of the Diaoyu Islands, and a photo of Cheng Guangbiao’s “stunt bicycle-riding” with one leg. Chen Guangbiao’s identity in this ad is that of a “citizen of China, advocate of peace”. In the ad was also his handwritten signature and contact informant.

Among 1,000 Americans, only 20 know about the Diaoyu Islands

Yesterday [September 1] afternoon, this reporter got in touch with Chen Guangbiao who is currently in mainland China. Chen Guangbiao said, he saw recently a series of provocative behavior by Japan on the Diaoyu Island’s dispute, and has been very angry. It was about early this August when he came up with this idea of advertising on American mainstream media to declare China’s sovereign rights.

From August 12 to 23, Chen Guangbiao did a survey of over a thousand ordinary Americans in cities like New York, Boston, San Francisco, etc. and found out that only 20 some of them know about the Diaoyu Islands. “I found out that the Americans don’t know about the Diaoyu Islands at all, and this firmed my determination to make the ad even more.”


A Japanese newspaper has already agreed to publish the ad

After Chen Guangbiao published his ad on The New York Times, there was widespread applause on the [Chinese] internet, praising “Brother Biao isn’t ridiculous this time”, but for an entrepreneur who has a history of controversy, there were also some who questioned if he was just using this opportunity to pull another publicity stunt. To this, Chen Guangbiao thinks patriotism doesn’t need to be low-key, but one must be rational and tactfully patriotic. The combination of Chinese and English is to avoid ambiguity and misinterpretation, and as for the image of him “stunt bicycle-riding” appearing in the ad, Chen Guangbiao claims it was purely to increase the amount of attention the ad would receive, as well as to promote environmental protection.

According to Chen Guangbiao, he currently is also in discussions and arrangements with some Japanese media about publishing the Diaoyu Islands ad, that the process is a little difficult, but already one rather influential Japanese newspaper has preliminary agreed, but quoted the astronomical price of “several tens of million yen” (several million RMB). “As long as they agree, I’ll pay as much money as it takes to post [the advertisement],” Chen Guangbiao says.


Comments from Sina:

新浪天津 holly51woo:

Boss Chen has again fulfilled his duty as a patriotic entrepreneur, and has played an important role in the fight against Japanese invasion/plunder [of the Diaoyu Islands] and intimidating the American Imperialists! We should organize all patriotic entrepreneurs and patriotic people to act together, to promote patriotism and the protection of the Diaoyu Islands!

新浪广东广州 手机用户: (responding to above)

Now this is what a rich Chinese person should be like/do.

新浪广东广州 手机用户:

Boss Chen, the Chinese people of the world thank you!
Who says it’s a publicity stunt, even if it is, it’s still 1.3 billion times better that those people who have some lousy money and just womanize and keep mistresses!

新浪浙江金华 方家大爷:

100x better than those who only eat and do nothing!

新浪陕西西安 手机用户:

Some say this is just Boss Chen doing a publicity stunt, then how about you also show us a publicity stunt like this! Even if it is just a publicity stunt, we’d still support it!

新浪广东广州 手机用户:

Brother Biao, you as an ordinary citizen are on the front lines spending money and effort for the country, whereas in the back we have Chinese military official Fang Daguo beating a stewardess on an airplane, as arrogant and domineering as a thug, yet is a political commissar in the military! This is the reality of today’s China.

新浪天津 手机用户:

[I] very much support Brother Biao, but when even statements [referring to the ad] like this are only being done by the ordinary common people, it’s such a pity and a shame. Everyone knows that the ZF has spent an astronomical sum of money setting up a publicity/public relations platform in America, but how come they don’t use it to promote [these things/views]?!

新浪广东汕头 手机用户:

Brother Biao, you are the pride of Chinese people, a hero, hope you can influence/serve as an example to even more patriotic entrepreneurs…

新浪江苏无锡 手机用户:

We support you. China needs big shots like you to take the lead. Go Brother Chen.

新浪河南郑州 手机用户:

Whether it’s a public stunt or not, it’s still well done, support.

新浪山东济南 手机用户:

Those exceedingly few people who don’t approve of this patriotic action by Brother Biao, if they’re not the descendents of Japanese people they’re the Chinese traitors and running dogs of the Japanese.

新浪北京 手机用户:

Learn from Chen Guangbiao, those who have money donate their money, those who don’t have money donate their manpower, take back the Diaoyu Islands!

新浪广东广州 手机用户:

Patriotism needs actual actions, well done, Boss Chen!

新浪广东广州 手机用户:

If every Chinese entrepreneur were like you, how could a grand and magnificent nation like China fear a tiny country like Japan? Support you, Brother Biao, you’re the pride of the Chinese people.


I like this Chen Guangbiao who ostentatiously does both acts of charity and rational patriotism.

新浪广东珠海 好望角专家:

With the Japanese people being so provocative, having Brother Biao taking the lead in rallying for China’s sovereign rights, we not only support it but also think it is not enough, and hope that even more people will join the fight to secure the Diaoyu Islands. Everyone let’s act together, and follow Brother Biao!

新浪天津 手机用户:

Those who say it’s a publicity stunt, at least Brother Biao dares to stand forward! Support Brother Biao!

新浪广东广州 手机用户:

Everyone donate 10 yuan, so Brother Biao can advertise on the newspapers.

新浪广东广州 手机用户:

Brother Biao: you are a real man, people nationwide should learn from you…

浪广东汕头 手机用户:

Brother Biao, you should establish a Protect Diaoyu Islands Foundation, so every patriotic person can contribute a bit of their strength, as the strength of all of the nation’s people is the strongest.

What do you think? Of Chinese people promoting their views this way? Of The New York Times publishing this kind of ad?


Written by Peter Barefoot

Peter is a born and raised Chengdunese who enjoys drinking with all his friends.