In 2010, Chengdu didn’t even have a high-end shopping centre, only a few well-known department stores. 5 years later, it is one of the highest earning fashion markets in China. In the past few years, high-end shopping centres entering the market attracted the attention of international luxury brands. Chengdu has a large number of wealthy citizens, with over 930 of them having 100,000,000 RMB or more. Market research indicated that 80-90% of chengdu consumers of luxury goods were purchasing them for personal use, unlike consumers in many other Chinese markets.