BJTale (A Public Welfare Organization) has released news on Weibo that has lead to much internet discussion. The picture has a woman breastfeeding in the subway, and said “take notice of your actions in public, don’t bare your sexual organs, this woman is treating the Beijing subway like her village’s bus”. Several hours after this was posted to Weibo it drew in over 10,000 shares and comments. BJTale has already deleted the post and issued a public statement of apology. Netizens are furious, one said that he originally didn’t have an opinion on this kind of thing, but the sentence “this is the Beijing subway, not your village bus” made him feel like Beijingers are arrogant and narrow-minded.