Thai “Silence of Love” Commercial Makes Chinese Netizens Cry

Thai Life Insurance "Silence of Love" television commercial.

Many Chinese netizens know Thai television commercials to be extremely moving and touching, able to bring viewers to tears with just a few minutes. In the past, chinaSMACK has translated Chinese netizen reactions to a Thai commercial about a deaf girl with great hair and a Thai commercial about occasionally putting down your mobile phone.

Recently, Chinese netizens have been circulating a new Thai television commercial, especially on Sina Weibo (with Chinese subtitles):

A copy on YouTube with English subtitles:

Can’t see the above video?

What is interesting is that Thai Life Insurance company also recently registered their own YouTube account and channel to feature this commercial, perhaps realizing how popular and viral their television commercials are around the world.

Thai Life Insurance "Silence of Love" television commercial.

Thai Life Insurance "Silence of Love" television commercial.

Comments from Weibo:


I can’t stand these kind of advertisements the most…My nose is so sore…my tears have are running…


So touching. I can’t stand this the most, where I can’t stop my tears from flowing until the film ends. The greatness of fathers! Dedicated to this coming Father’s Day.


Brief plots very rarely move me, but this did it.


A short film just three minutes long moved me [to tears]. Even as I tried my best to restrain myself, I still ended up crying. The greatness of fatherly love!


So touching…


很感动好嘛~父爱无声。泰国的广告为什么总比中国的温馨不少呢?”>So touching~ A father’s love is silent/does not need to be said. Why are Thai commercials always so much more heart-warming than Chinese commercials?


So impressive, why are Thai commercials always so well made? Just look at our domestically made commercials = = Always just raping your ears only.


Too touching! How deeply someone loves you does not lie in how much they can give you, but in giving you however much they have…


Once again I’m moved to tears while watching a video, last time “Heaven’s Lunch” did it too…


Perhaps true love never needs to be spoken~!


Either way I believe! I cried! So touching! The key thing is that I was on the subway when I watched this and cried!

What do you think? What are some touching television commercials that have made you cry? Please share in the comments!

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More touching television commercials on chinaSMACK:

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  • T_T so touching yet so short.

    • ##BlothaLonely##

      Are you so moved from the sofa, bitch?

      • DWR

        Yup, new rules… First to REPLY to the sofa is the winner.

        I’m 老CS. I remember back in the days when we watched foreign films about chairs, and we were happy if one of our friends just saw a sofa in the window of the Friendship Store…


  • RichinBeijing

    If I didn’t cry from watching this commercial and answer “No” on your poll, it means I don’t have a heart??!!! That’s a bit extreme don’t you think chinaSMACK???!! How is it a fair poll if you are afraid that by clicking “No” you are damned and categorized as a heartless shadow of a human being??!!

    F**k it, I’ll vote “No”. I don’t care if you think by voting “No” I don’t have a heart, because you don’t have the high and divine right to state that those who pick “No” are heartless. How can you justify your reason that those who pick “No” have no heart???!!!!

    If you think a little bit beyond the sad story on the screen, look beyond the face of it and go a little deeper you will have good and justifiable reason why it may not trigger an emotional response in you. After all, it is acting and NOT REAL. And ultimately this commercial is all for the purpose of another damn insurance company raping people over and stuffing their pockets with people’s hard earned cash – it doesn’t make me cry due to the monetary motivation behind it’s glossy surface.

    So what I simply want to say that those who vote “No” are not heartless people which should be very clear from the reasons I have given above.


    • Brett Hunan

      Listen BitchinBeijing,

      I don’t care about how unfair you think this quiz is.

      The interwebs are anonymous and no one thinks you don’t have a heart.

      Your sad attempt at internet humor failed. Hopefully next time you post, you give my eyes something worthwhile to look at. Please more lulz and less shit.

      What a dick

      • RichinBeijing

        I was not attempting internet humour, I was merely venting my anger and disgust at this advert because it is a clever and slimy way of trapping people into paying heaps of money for insurance which will likely never pay out should anything happen.

        I just think it’s a disgusting way of playing with people’s emotions in order to con more people into their scam.

        Sorry this comment has no lulz.

        • Brett Hunan

          fair enough… but i want more lulz

        • Rick in China

          I’ve no beef with your reasons to be anti-insurance company etc, and I agree with your point about evil companies manipulating emotions to con people (ala my comment below in another thread), but your original post is about the emotional aspect of the video itself. Because something isn’t real (ie. actors) doesn’t mean shit, it’s a story, it’s an implication, it’s an idea – and through viewing and thinking about the situation and the (fake) people involved, it makes people think about what’s really important, and preaches acceptance of people who are different than us rather than selfishly blaming them for how they are in terms of how it affects you personally. I would say that if you lack the ability to feel any emotion from a video like this, your ability to feel compassion is horribly lacking, and perhaps you needed more hugs from your mommy growing up.

          • RichinBeijing

            I agree with you about the story aspect of this and to be honest I don’t know why I first said “After all, it is acting and NOT REAL”, this as you rightly say has nothing to do with it and I should just accept that it is a story and an idea. I was perhaps angry and not thinking about what I was typing.

            But in regards to my lack of ability to feel any emotion from this video and my lack of compassion I’d like to say that before even watching the video I had already discovered it was made by an insurance company so instantly decided it to be unworthy of an emotional response from me and dejected it in a flash. If I had watched it first without knowing it’s reasons then I would’ve probably found it very moving and maybe even cried.

            So it is simply due to my sordid view of the world and the way people are so easily tricked that made me refuse to let any of the emotional aspects of the video get to me because from the very start I watched it whilst knowing throughout its ultimate and diabolical purpose.

          • Rick in China

            Fair enough, but that’s not a fair evaluation of the story part, because you watched it with prejudice :D

        • Dakota

          I don’t think its a scam… If they were able to con people out of their money then eventually others would catch on and no one would buy insurance from them.

          I enjoyed the video and though it was very moving. If you think rationally then there is no way that this can “play with you emotions” other than make you feel them. That doesn’t mean that instantly you go buy their insurance because you had some emotional connection to this video, but if you were in the market for insurance maybe you buy from them if you thought it was a good company.

    • Just John

      Eh, I found it touching personally, but I didn’t cry.

      Sometimes you have to take things for what they are, but it is more like you are claiming that because it is made by a company attempting to make money means, if you actually feel touched by something then you are forced to buy their product.

      Don’t evaluate it so much. It will make you look less silly. Or are you telling me that since Old Yeller or Lassie was made by some company, those are also not touching and making you want to buy the movie because it is sentimental and touching is evil incarnate? I also thought the bud commercials with frogs were funny, but I’m not drinking beer either.

      • Tengu

        You’re such a stoic.

        Agreed, many are over thinking this, simply take out the ad and it’s a nice sentimental short film.

        I may have had a wee tearlet appear…

        Frogs were great!

    • It is just a joke.

  • Tengu

    I have a daughter…very powerful video….

    W’re never what they want us to be, but we are what they need us to be.

    • Brett Hunan

      That line reminded me of the end of Batman.

      I don’t have any kids yet. Got one on the way. My wife said it kicks like a boy. I couldn’t imagine having to go through something like that though. I already love my kid and (s)he’s only 4 months in the womb.

  • Rick in China

    Moving commercial – but like, what the *fuck*..

    Manipulating emotions, then pasting your company’s name – an insurance company no less – is pretty evil from a corporation who, if anything like US insurance companies, finds ways to elude paying reimbursements in any way they can.

    • Leo

      If China apparently cares so much about it’s handicapped then why don’t they go and fucking help them instead of watching manipulative commercials/shoving them is shitty state run orphanages & homes?

      • Just John

        Leo, you realize this is not a Chinese video, right?
        It is from Thailand.

        And it was put on the Chinese site because apparently someone liked it and thought it was a powerful video. Not sure how to connect your dots. Not sure how a Thai video is suppose to relate to situations occurring in China. Care to show me how you jumped from one logical conclusion to another, in a completely illogical manner, when they are not even connected?

    • Dakota

      The way I look at it is that they invested money to create a piece of entertainment, just like a dramatic movie which is considered art. The fact that they are willing to spend that much to make an advertisement gives customers assurance in their brand name. Its actually really clear that they are trying to promote their name, there are much more sneaky subliminal ways of doing so.

      US insurance companies are not evil, insurance is a business just like any other. The more reimbursements they have to pay, the more that individual customers have to pay. Insurance is a good, not a right. Of course we would not even have to worry about insanely high medical costs if there was not a monopoly on practicing medicine along with other things.

      • Just John

        lol @ monopoly practicing medicine.

        I suppose you would like to go to your neighbor for your flu shot, your butcher for your surgery. After all, the butcher knows how to cut meat, right?

        If you think that insurance is not a scam, then you don’t know much about the way the actuary tables work, now they take the fees, how they write contracts so they can pay the least and make money even on collections.

        The only problem is, the consumer does not understand how it works. I do, I worked in the industry for a while.

        And if you want to see the true costs to medicine, look at the malpractice litigation that takes place. Ask a doctor how much he has to pay in insurance to practice ($300,000 per year when I last checked). Start checking out what happens with big pharma behind the scenes, not only with doctors, but with patents, with overpricing, collusion, etc. See how much that bottle of saline solution costs you while you are in the hospital (saline solution is nothing but a bag of water with salt in it, if you get down to the basics). Go ask some questions, instead of randomly blurting out “monopoly on practicing medicine”.

        Now, do not pass go, do not collect $200, and go directly to jail. I want all your monopoly money.

        • Dakota

          You really don’t get it. Medical schools can still exist without the government issuing of licenses to graduates…

          I would go to a qualified doctor, just like when someone hires a consultant to maintain their business’s database , they select an individual who has the work experience and perhaps graduated from a good university.

          Having a license does not guarantee that the practitioner is a good doctor or is up to date with their skills.

          If physicians could practice medicine without having to be certified by the AMA, that means we would have more doctors. I would still go to hospitals and clinics I trusted that employ doctors who graduated from good medical schools. But, this would allow more medical schools to open and more people to practice. You don’t need a freaking MD or DO for some simple situations or something easy like a flu shot. Of course we have RN and nurse practitioners but that doesn’t eliminate the problem.

          If more people were allowed to practice medicine, the price of a visit would not be so high. Saline would not be so expensive… along with other services. Then more people, especially the poor would be able to afford these basic things.

          • Just John

            So, you are claiming the AMA is the “medical license monopoly”?
            A standards board, that makes sure that each applicant matches up to at least a base competency for a doctor to have a practicing license?

            So, I guess now we should just say “O, you went to school, here is your certificate, now you can be a doctor” with no oversight observation?

            You realize that now you are taking away the basis for making sure a doctor is in fact qualified, and opening it up to pretty much anyone who wants to start operating, right?

            It’s not some “exclusive” club here. They get the education. They do their internship. The AMA verifies the appropriate level, and boom, certificate. Even with all this, there are still doctors I wouldn’t trust to operate on my watch, and you want to take away even that level of verification?

            So, guess if we start having random hedge doctors starting their own alleyway practices, then sure, we can have cheaper medical, but the cure may then be even worse then the disease. Funny part about it is, here in Taiwan, the doctors still make ridiculous amounts of money, and you only pay $200NT per visit, less then $10 USD. So, you are saying the system is broken because of your “monopoly”, when the doctors here also need to be certified, and costs are very much cheaper.

            Again, your logic is flawed, it has nothing to do with some mysterious “monopoly”. It has to do with a broken system (litigation, medicine markup, etc.) of costs, not a broken system (licensing) of validation.

            If I am wrong, then please tell me why the medical expenses in the US is so much higher then almost every other country in the world, and since every country I know has their own “monopolies (medical licensing)”, why is the price so dramatically different? Hmm? It makes no logical sense.

          • Rick in China

            John clearly has a sense about what’s going on.

            Dakota, you’re a fucking idiot. Ranting about medical licensing? My god.

            John hit it right in the middle of one of his sentences, “BIG PHARMA”. A huge part of why US has such high costs on medicine is pharmaceutical monopoly – yes, there’s a monopoly, but it has NOTHING to do with standards on licensing.

            Pharmaceuticals in the US is strictly controlled. You can not bring medicine into the country. They mark up prices hundreds and sometimes even THOUSANDS of times on the actual cost for which you can buy it in other countries, for the *exact* same product. The patent process and the fact they can issue patents for such a long time to prevent competition is a horror. The fact they can not bargain prices is a horror. The monopoly exists, but again, nothing to do with licensing, go actually read some articles and get a jist of what you’re ranting about before you go into a tirade which is completely baseless… “saline would not be expensive if more people could practice medicine”, hahahaha..

          • Dakota

            Medical expenses are higher than they should be because of rules that interfere with competition. I’m just trying to say that government regulation which limit the supply of practitioners will lead to an increase in price of that service. From my understanding the AMA has done just this although I am no expert on this.

            From my observations an studies, free markets are the best way to efficiently and perhaps safely deliver a good to people. efficient because there should by perfect competition and the price should not be inflated which is often cause when there is some regulation in place.

            I also believe that it will still be safe because in order to make a profit and be in business within a free market, you have to compete with others. So even if you are providing a lower quality service because you didn’t graduate from a top medical school, you will be out of business if you cant do your job as doctor.

            As an example, in mainland China I know a lot of doctors personally and from what I can tell, if you want to be a doctor it isn’t that hard. you don’t have to be one of the top students, in fact you start med school right after high school. But of course some are better than others.

            In the US med schools are highly competitive and most require a 4 year degree, high grades, mcat scores, volunteering, involved in community ect.. reason being is that they do not want to train someone who will not practice because there are so many people that want to be doctors but a limited amount of spaces in the med school.

            In China, from what i hear there is a huge supply of doctors and good jobs are hard to come by, while in the US its kind of the opposite. Guess where seeing a doctor costs more.

            Overall, I just believe in the free market and I think that it will help drive down costs. In addition I think we spend more on healthcare because we have the ability to, there is new technology that is constantly being invented and it is expensive. anyways, this isnt necessarily a fix to the problem but I think it is a better approach. Ok. good chat, I think ill go to bed now.

          • Dakota

            My argument is not just aimed at the licensing but more broadly on all the regulation involved within medicine. Excuse my comment about the saline, that was not intended to be a direct result of the licensure but rather something that is a result of the control of medicine which allows higher prices to be charged. It was just using one example of licensure without explaining that any form of regulation that limits the supply will drive costs up.

          • Rick in China

            I believe in the free market in many respects, and have studied mostly through articles and books found at the ludwig von mises institute. However, WITHOUT REGULATION, Especially when it comes to regulating the goods or services which have a direct impact on people’s *lives*, you end up with dead people. There has absolutely got to be a way to filter out bad doctors before they cut people open, not just “well, he fucked up, guess he’ll be out of business soon-ish”…my god man, are you seriously that short-sighted.

            I appreciate the comment about the mismatch with licensing restriction vs. “control of medicine” – which is what I specifically focused on above with big pharma monopoly, and it certainly does have a massive impact on the overall cost of healthcare. I also agree that costs are higher *because* of regulation, but to say regulation should not be in place and lower cost is the goal is ridiculous, let me use your example:
            “in mainland China I know a lot of doctors personally and from what I can tell, if you want to be a doctor it isn’t that hard.”
            Great. You may be ‘forced’ to get an operation here, but every foreigner I know would immediately fly *out* of here should they need an operation, even if it is an emergency unless they simply can’t afford it or the time is impossible to muster. Even to HK, where much higher standards exist.

            I agree with your point about flu shots etc, not requiring a MD..that’s why we get them from nurses. The cost isn’t just the nurse, it’s the fact that the flu shot is governed by patents and monopolized supply which drives the cost up.

  • Leo

    I’m too lazy to watch it can someone please just tell me what happens? Are there any laserzzz?

    Chinese netizens are facking stoopid.

    • Tengu

      Guy waving his arms, daughter pissed off, she comes home late, tries to off herself, dad saves her…no lasers.

  • rollin wit 9’s

    i dont think i can cry so soon ( i just woke up ). I was moved though but I think i’ve gotten soft from all the k-drama over the years

  • Tengu

    Song of the article:
    “Take Another Little Piece of My Heart”
    Janis Joplin

  • kay

    did the dad die

    • Just John

      Yes, and the little girl took his life insurance policy to the company, and they told her that it does not pay out for medical complications due to blood transfusions, leaving her with no money and no Daddy.

  • ralphrepo

    Well, It’s a lot more artistic and meaningful than the Aflac Duck, IMHO, LOL…

    Seriously though, commercialism through emotions is nothing new. This one was especially well done, hitting all the right notes of teenage shame, acceptance, rejection and a parent’s unconditional love. Kudos to the advertising agency that came up with the idea; I’m sure their customer (the insurance firm) was very pleased by the buzz it created.

  • Jay K.

    was this for the lulz?

  • k

    omg am.i the only one that laughed through this entire commercial?? The acting is so.funny and its like damn bitch he made a birthday cake and u cant even smile but some scenes she looked like the.grudge him hiliarious.

  • Suchart

    This advertising also made a lot of Thai people felt touching when the Ad show on TV or in the Cinema. I love this AD. From Thailand.

  • I would have cried if it was a little bit longer, i have seen worse things than this and the thoughts sometimes moves me to tears, i guess my heart is very strong.

  • Tengu

    Nothing wrong with a little sentimentality!

  • john digmeme

    Holy crap I fucking cried. I’m a grown ass man LOL

  • Brett Hunan

    Did some comments go missing?

    I feel like I posted more than is showing.

  • YesIcried

    Fauna, why the heck did you have to cut onions when I watched this video?!

  • 龙耳朵

    This one hit home for me. I deal with this every day, both at home, work, and out in the world.

    I’ve been deaf since I was a baby, and my family behaves much like that girl. My fiance also left me for the same reason, so I definitely understand his frustration. The only difference between him and I is the ability to speak. I speak, read and write perfectly — at least that’s what I’m told.

  • Irvin

    How about a copy with english subtitle on tudou or youku?

  • Foreign Devil

    Damnit I got misty eyed! Mostly because the acting is so damn good.

    That said I despise all insurance companies on principle. Rest assured they will find any legaleez loophole way of getting out of paying you when shit hits the fan.

  • Sif anyone cries go this stuff

  • Michell

    @Leo Hey dickhead, it is just a commercial. Why instantly involve politics with this and making such a statement. You’re such a disgrace to the world and we would be better off without your kind of people.

  • Regina

    Yeah, I actually did cry a bit. *feeling guilty about ~maybe~ not appreciating my father as much as I should*

  • BIGGEST FLAW IN THIS AD….if anyone with wits had watched it carefully.
    at 1:10 he apparently “”hears”” a gun shot which as to pretext of ad, doesnt make sense at all cause he claims to be deaf, how the hell is he hering a gun shot ??
    doesnt make sense at all…people drown in emotional obsession dont care these mistakes in the ad.I

    • Nadia

      That’s the point

    • Mighty

      It was not a gunshot. (The daughter slit her wrist) It was likely the vibration he felt as she fell to the floor. (Deaf people are more sensitive to thumps and vibrations).

  • Meh

    Buy the insurance and get a free translator!

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