Youku Tudou Merger, Chinese Netizen Reactions

Youku Tudou merger.

Youku Tudou merger.

On Sina Weibo:

@优酷网: Youku and Tudou announce merger, joining together to become the leading company in China’s online video industry. The Youku Tudou Limited Company established on a huge user base, diverse content, and powerful platform will lead China’s next generation online video revolution. After the merger, the new company will have even more impressive scale and powerful revenue conversion capabilities to achieve long term growth.

The above microblog post by Youku’s official Sina Weibo account was amongst the day’s most forwarded, having been shared over 55k times with over 13k comments within 12 hours of posting. Other postings by Sina Technology and Mop about the news are also amongst Weibo’s top trending posts for the day with tens of thousands of reshares and thousands of comments each.

The surprise announcement yesterday came after months of public fighting between the two Chinese online video streaming giants with accusations of illegal copyrighted content and unfair business practices.

Comments on Sina Weibo:


Why isn’t there an anti-monopoly law? This way, it will be the netizens who suffer!!!


Youku’s boss bedded Tudou’s boss’s wife, let’s merge.


China wants to use Youtudou to face off against Youtube?


So you two really did get married. Alright, I once again believe in love.


Television stations now have headaches. Originally they could sell to two websites and get money twice but now they’ve fucking merged. [偷笑]


[可怜] Youku and Tudou, this pair of jiyou aren’t fighting anymore, so what are we waiting for?


The next to merge will be McDonald’s and Kentucky Fried Chicken, Pepsi and Coca-Cola.


What a success! My two favorite websites… after they’re fused together, it’ll become a Chinese Super Saiyan named Youtudo to fight the American Voldemort Youtube. Sounds good, I don’t what the specific changes will be… [but] with the video world’s biggest and second biggest getting married, how are the other video websites going to survive?!! [偷笑]


I believe in love now! When will Colonel Sanders and Ronald McDonald become a family?


Suddenly remembered that my thesis is about the online video industry’s web portal advertising, and now that they’ve suddenly merged, all my data is of them separately, fuck…


I prefer Tudou being independent. Hope Tudou won’t, because of the merger, become political. I like independent Tudou.


This is good news! It’s annoying when there are too many video websites! [呵呵]


Has no one noticed that when the two were going at each other, what you couldn’t find on Youku could be found on Tudou. Them two getting together…not surprising…


No matter how much they merge, Youku Tudou still can’t compete with YouTube, because the latter is global, while the former is a shanzhai version + the removal of the essence of freedom.


A lot of the copyrights for films have been bought up by these two, and now that they’ve merged… it’s the beginning of a new monopoly… If we look at it positively, this helps the development of original/genuine work. Negatively it means new and smaller video websites won’t have any room to grow, that the prospects are dim for some entrepreneurs and workers in this industry, and the bad ones will close down and have to find new jobs.


Can you change the name? Youku Tudou? What kind of name is that? What are you guys doing, this news is too shocking.


All of this tells us that there are no permanent enemies in this world, that enemies can all of a sudden become your partner.

What do you think? Is this merger good or bad for the Chinese internet?


Written by Fauna

Fauna is a mysterious young Shanghainese girl who lives in the only place a Shanghainese person would ever want to live: Shanghai. In mid-2008, she started chinaSMACK to combine her hobby of browsing Chinese internet forums with her goal of improving her English. Through her tireless translation of popular Chinese internet news and phenomenon, her English has apparently gotten dramatically better. At least, reading and writing-wise. Unfortunately, she's still not confident enough to have written this bio, about herself, by herself.


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