In China, Uber doesn’t advertise, but still manages to make headlines nearly every week. Recently, the app launched a “one-touch call a CEO” activity, where high-level management from 16 companies were riding in cars that students from Beijing’s Tsinghua University could call. Once in the car, they were able to have 15 minute interviews with the managers. In the past they have had various other “one-touch” activities, including boats, helicopters, human-powers cars and more.
Source: QDaily
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