Southern Metropolis Daily‘s City Weekly compiled a list of “Hierarchies of Snobbery” or “Hierarchies of Contempt” on April 7th, 2012. These hierarchies show the multi-layered prejudices amongst Chinese when it comes to how the products, brands, sports, media, academic disciplines, music, movies, fashion, etc. they choose reflect their intelligence, sense of fashion taste and fashion, originality, or how “international” they are.
As the City Weekly article spread online on discussion forums and social networking sites, Chinese netizens have contributed additional lists and hiearachies…
IT [Information Technology]:
Microblogs: Twitter > Fanfou > Sina Weibo > Tencent Weibo > Other Microblogging services.
Chat Software: Gtalk > MSN > QQ > Fetion
Email: Gmail > 163 Mail > QQ Mail.
Internet Browsers: Chrome/Firefox > Safari/Opera > Maxthon > Internet Explorer > domestic shanzhai browsers such as 360.
Cell Phones: Blackberry > Apple > Xiaomi > HTC > Samsung > Sony Ericsson > Nokia > Motorola > Lenovo > ZTE > shanzhai mobile phones
Anti-Virus Software: AVAST > ESET > Kaspersky > Norton > Rising > Kingsoft > 360 > QQ Anti-Virus
Internet-related Professions: engineer > product development > operations > UED (User Experience Design) professional > UI (User Interface) professional > editor
Pinterest-like Websites: jipin.kaixin001.com > huaban.com > duitang.com/mogujie.com > meilishuo.com
Laptops: Apple > Sony > Toshiba > Dell > Samsung > HP > Lenovo > Asus > Tsinghua Tongfang/HASEE > netbooks
Designers: architect > landscape architect > interior decorator > print graphic designer > hair stylist > web designer
Video Games: console games > foreign PC games > foreign online games > domestic online games > browser games/QQ games
World of Warcraft: Mage > DK (Dark Knight) > Hunter > Rogue > Warlock > Priest > Soldier > Druid > Paladin > Shaman
Kaixin.com Games: Happy City > Happy Garden > Happy Farm > Happy Restaurant > Happy Life
Movies: art films from little known countries > European art films > Japanese/Korean/Taiwanese “xiao qingxin” films > classic Hong Kong films > Hollywood blockbusters > mainland films.
TV Shows: British TV shows > American TV shows > Japanese TV shows > Korean TV shows > Taiwanese TV shows > Thai TV shows.
Music: Britpop/domestic underground music brands > European and American pop music > Japanese/Korean/Hong Kong/Taiwanese pop music > mainland internet songs.
Musical Genres: Classic > Jazz > Rock and Roll > Pop > shanzhai internet songs [i.e. parodies/remixes]
“Rolling in the Deep” on a Guzheng
Football Leagues: Italian Serie A > English Premier League > Spanish La Liga > German Burndesliga > French Ligue 1 > Chinese Super League > Chinese Football Association Division One.
TV channels: BBC > Phoenix Television > CCTV > Hunan Satellite TV.
Fast Fashion: Topshop > Zara > H&M > Forever 21 > Vera Moda > Metersbonwe/Yishion/Bossini.
Online shopping websites: Taobao > Paipai > 360buy > VANCL > Dangdang > Amazon.cn > Yihaodian
Online dating and matchmaking websites: Jiayuan > Baihe > Zhenai > Juedui100 > 51Shanhun
Financial management: VC (Venture Capital) > collections [i.e. art, antiques] > real estate > stocks > gold and foreign exchange > insurance > funds > savings > lottery
Banks: Bank of East Asia > Citibank > Standard Chartered Bank > HSBC (Hong Kong and Shanghai Banking Corporation) > Evergrowing Bank > CMBC (China Merchants Bank) > Bank of China > Shanghai Pudong Development Bank > Guangdong Development Bank > CCB (China Construction Bank) > Bank of Beijing, Bank of Shanghai, Bank of Chongqing, and other commercial banks > CMSB (China Minsheng Bank) > Agricultural Bank of China > Postal Office Savings Bank > credit cooperatives
Jeans: Levi’s > Lee > CK > Wrangler > Apple Bottoms > Only > Baleno/Metersbonwe/Yishion
Men’s Fashion: Z Zegna > GY > Izzue > Mark Fairwhale
TT [condoms]: CK > Okamoto > Durex > Jissbon > Double Butterfly/The Six Sense > condoms sold from vending machines
Coffee: Costa > Starbucks > Left Bank > U.B.C. > Typhoon Shelter (Tea House) > McDonald’s/KFC > Nescafe Instant
Cars: German cars > American cars > French cars/Japanese cars > Korean cars > Chinese cars
Sneakers: Nike/Adidas > Converse > Li Ning > Anta > Warrior > shanzhai and counterfeit brands.
“Goddesses” [the women of men's dreams]: light-skinned, rich, slim, beautiful, and with big boobs > light-skinned, rich, slim, and beautiful > light-skinned, rich, and beautiful > light-skinned and rich > light-skinned and beautiful
Pet dog: Husky > Tibetan Mastiff > Border Collie > Poodle > Teddy > German Shepherd > Golden Retriever > Labrador Chihuahua > Pekingese
Working class: civil servants > people who work in state-owned enterprises > white-collar workers > rural migrant workers in cities > college students
Loser culture [people who are poor or think they are poor]: Nouveau riche > tall, handsome, and rich (men) > light-skinned, rich, and beautiful (women) > “goddesses” [dream girls of guys who are poor or think they are poor] > pink labias/black labias [virgins/non-virgins] > female losers > prostitutes > male losers
Horoscope signs: Scorpio > Taurus > Libra > Pisces > Virgo > Leo > Gemini > Capricorn > Cancer > Sagittarius > Aries > Aquarius
Gay men: gay men who are famous socialites on Weibo > gay men in the entertainment industry > gay men in the physical fitness industry > gay men on Taobao > gay men who wear luxury fashion brands > gay men who are very effeminate > gay men who are white collar workers > gay men losers > fei zhu liu gay men/non-mainstream > gay men who are manwhores [prostitutes]
Girls: Queen B [strong popular women] > girls who like expensive things > girls who are ignorant of fashion > girls who don’t watch American TV shows > girls looking for only army soldiers to be boyfriends > girls who only listen to internet songs > girls obsessed with losing weight > girls who wear insanely heavy makeup > girls who don’t care about personal hygiene > selfish girls
Guys: tall, handsome, and rich/light-skinned, rich, and beautiful > noveau riche > economical and usable > short, ugly, poor,and incapable > provincial, fat, round, idle, and idiotic.
Second generations: PLA second generation (children of People’s Liberation Army officers) > government official second generation > rich second generation > children of coal mine owners > poor second generation > children of farmers
Magazines: Time/The New Yorker > Panorama/Chutzpah > New Weekly/City Pictorial > The Reader > Story China/Soul Mate.
Academic Majors: Natural Science majors > Applied Science and Technology majors > Liberal Arts majors (Economics/Law > Foreign Language majors > Chinese/Psychology/Philosophy majors) > Physical education and arts majors
Literature reading: Ancient Chinese Llterature (especially pre-Qin and Qin Dynasty Literature) > British literature > French literature > Russian literature > German literature > literature from little-known countries > American literature > modern Chinese literature (1917-1949) > Japanese literature > current Chinese literature (1950-Present) > internet literature > literature by people like Han Han and Guo Jingming.
Comments From Sina Tech:
What this editor wrote is pretty interesting.
“Not as good as the best, but still better than the worst.” Ever since I was small, I’ve used old sayings like this to give myself confidence. Can’t help it. It’s already become a habit.
Ultimately it is still because some people want face that they assume an air of narcissistic superiority.
The culture of snobbery is everywhere. In my opinion, some parts of this article also convey a strong air of snobbery. In the end, it’s just personal preferences, everyone should just stop picking on other people’s choices.
This author is a genius!!
People are all pursuing uniqueness. Who isn’t?
A very good article, probably got on some people’s nerves [pricked some people's egos], right?
The author put a lot of thought [into writing this article]! Very knowledgeable. I feel I’m part of the group that’s despised/looked down upon.
What do you think?